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Social Media and Reputation Management for Small Businesses

Social Media & Online Reputation Goals for Business Build brand awareness Networking Gain clients, customers Encourage repeat sales of goods/ services Grow & maintain business reputation Customer service Social Media Management is Not Search Engine Optimization (SEO)! SEO and Social Media Management complement & support each other, but they aren’t the same animal.  With SEO, [...]

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Small Business Online

What’s it gonna take to get you up and running online? It’s a pretty big deal to move a small business online.  Small businesses, especially single-locale shops, are already acutely aware of their communities and the dynamics therein.  The desire to expand online for visibility and brand promotion may not show much initial promise to [...]

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In Good Company – Business Reputation, Brand and Influence

You’ve heard it all of your life, from one source or another, be careful of who you keep company with.  It’s key to how you think, perceive the world around you… and how others perceive you.  The same is true with our businesses.  Here’s how: Guilt by association Yeah, it’s judging a book by its [...]

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